Reality PR

Facebook: big changes ahead

realitypr — Thu, 21 Jul 2011 11:10:54 +0000

Recent reports that costs for Facebook ads have risen by 74% come as no real
surprise.

This is a big rise and comes at a time when Google+ announces 20 million
users and rising. Whilst the value of Facebook is clear, brands need to
push their social media activities harder to see real ROI. After all, the costs
are now starting to matter and there is potentially a very real alternative.

Facebook cannot afford to stand still and neither can its users. There will
be big changes ahead as the battle for supremacy hots up. Who’s your money on?

SES London 2011: A review

xcite — Thu, 14 Apr 2011 17:04:46 +0000

SES London (www.seslondon.com) was a great success this year. Jeff Hayzlett, the former CMO of Kodak, gave a particularly inspirational speech on marketing. After years of speculation about how platforms such as facebook and twitter could be used to elevate a brand we know that it’s not about the hard sell but adding value to the market.

I remember going to a SMX conference a couple of years ago when social media was the new buzz word – much like widgets. got to have a social media presence but not sure why. While the widget euphoria has gone, facebook and the like is now in its stride for marketers and guess what, it works.

Alan Sugar appointed YouView Chairman

xcite — Thu, 14 Apr 2011 17:03:57 +0000

So Lord Alan has been appointed Chairman of the much criticised YouView which is due to launch later this year. My initial reaction was why? Then it all became clear. What great PR. Previously with the yawn yawn title project Canvas , YouView was desperate for a lift.

Speculation that it had missed the boat can’t be overlooked but with a famous, albeit craggy, face behind it we suddenly sit up again. Many forget that Amstrad was a big name in the set top box business working for Sky Digital so Lord Alan knows a thing or two about tv too. It’s a win win.

When enough is enough

xcite — Thu, 14 Apr 2011 16:36:22 +0000

A guide for beginners.

100 films you must see

xcite — Thu, 14 Apr 2011 16:35:58 +0000

Before you die

How I won the war

xcite — Thu, 14 Apr 2011 16:35:42 +0000

This is a test post.

Hello world!

xcite — Tue, 29 Mar 2011 11:03:31 +0000

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Link: http://xcitedigital.com

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