So what can people expect at this year’s events?
What will be covered?
New Interfaces: Voice, visual, apps, video
Next generation technical SEO: Structured markup, performance optimisation
Who’s speaking and what will it be about? Just about the best you can get in Search Marketing: take a look
Tom Anthony from Distilled – gives SEOs an introduction to HTTP/2.
The next 12 months are going to see an explosion in usage, and we really can’t avoid learning more about them. Tom will provide and accessible introduction, with a focus on what changes, what stays the same, and how you can get the SEO benefits of HTTP/2.
Jes Scholz from Ringier AG – Looks at Visual Search: Connecting the Digital to the Physical
Jes will show us how you can leverage computer vision to beat the competiton, and the power of augmented reality.
Gianna Brachetti-Truskawa from Bold Ventures will focus on AI vs human translation in localisation
Gianna will show you what to expect when it comes to localisation and help you decide why or when human translation might be a better fit.
Bastian Grimm- Peak Ace AG – 10 tips to step up your log file auditing game!
Bastian will be talking you through the do’s and don’ts of log file analysis, highlighting the most common mistakes and more importantly sharing his top-10 tips on how you’ll be getting the most out of your logfile data. We will be talking tools, methodologies, reports and data interpretation to apply straight away.
Fili Wiese, Search Brothers explains Structured Data
This session will have SEO tips for all levels of experience. Join ex-Google engineer Fili Wiese to learn all about structured data and how to make it work for you and avoid common pitfalls. Having programmed websites and Google internal tools, Fili Wiese is the go-to guy when it comes to technical and international SEO.
Nichola Stott, MD and Founder, Erudite – The Giant Speed Benchmark: Your Emotional Support Dog
In this session Nichola will do an introduction to speed and performance metrics for standard mobile configs, then review the UKs top 5,000 websites by sector, looking at the benchmark timings across key measurements (TTFB, RenderStart, VC, FL ) This will help give you the confidence and support required to understand “how fast is fast?” Finally she will look at a correlation study into the speed metrics and SEO performance using Sistrix Visibility Index, to see if there’s any strong connection between speed and VI and if so which speed metric?
How SEO & CRO can team up. How blending the two opens up powerful opportunities and the marketing edge this gives a business.
This lively panel session is hosted by Jono Alderson. He’ll be putting your burning questions and a few of his own to the panel of superstars Gerry White, SEO and Analytics Consultant, Just Eat, Tim Stewart, Web Optimisation Consultant, SiteSpect Inc , Russell McAthy, CEO, Cubed and Bart Schutz, Chief Inspirational Officer, Online Dialogue.
What will be covered
CXO customer experience optimisation
ML in optimisation
Analytics – identifying and forecasting testing opportunities
Guido Jansen, Global CRO Lead – Creating an Optimisation Culture
Guido talks about the challenges of building an agile experimentation/ online optimization culture within a large international corporation.
Anna Dahlstrom, Founder UX Fika – Using Storytelling to Create Experiences that Convert
In this talk, Anna walks us through how storytelling principles and tools combined with UX and traditional conversion and optimisation approaches can be used to create better experiences for our users and healthier bottom lines for the business.
Stephen Pavlovich, CEO, Conversion.com – Creating a framework for advanced personalisation
In this session, Stephen will show you how to:
– know if you’re ready to start personalisation (and what to do if you’re not)
– discover meaningful segments of users (without personalising for the sake of it)
– create a framework to ensure you maximise impact (without relying on popups or product recommendations).
Throughout, you’ll see examples of advanced personalisation: not just on websites, but across the entire user journey.
Diva Isaiah, CRO Manager, All4 – The Evolution of All 4 Product: A story told by User Testing
In her talk Divya will aim to discourse how the All 4 product team incorporate user testing and data into their experimentation strategy.
Anna Lewis, Polka Dot Data Analytics – Identifying and forecasting opportunities for CRO
This session will cover how to identify, prioritise and forecast the potential success they can offer, through using your analytics more wisely. By the end of this talk you will be able to find some important areas for improvement, know how to choose which one to focus on first and be able to justify stakeholder investment by forecasting the potential uplift to your business.
Craig Sullivan, Optimal Visit – The 15 Minute Model for Optimising Cross Device Experiences
Craig will show you a 15 minute technique for mining the key device groups , using his experience of modelling over 400 Google Analytics setups . You’ll figure out how to pinpoint device experience flaws and how to drill down to the device and the page or step that might be broken. As an added benefit, you’ll know exactly what your customers actually use – and which devices you should be testing in QA.
Neil McKay, Endless Gain Biometrics – The Evolution of Optimisation
In this session Neil will give you an insight into how Biometrics is helping the CRO sector to evolve into one that optimises for customers’ emotions and not just for website usability.
Simon Elsworth, Sky.com – How I Learned to Stop Worrying and Love the Developers
This session looks at how Sky rebuilt their CRO center of excellence within agile development squads.
Bart Schutz, Online Dialogue – The psychology & ethics of converting brains into buyers
As a renowned consumer psychologist, Bart will unveil your users and your own notorious ‘illusion of control’ and introduce you to the psychological basics of what drives and influences our (buying & optimization) behavior. Besides this basic theoretical fundament he provides examples and tactics on how to put this knowledge into ethical practice.