Our client, Mobile ad Company YOC has launched a new Platform for High Impact Programmatic Advertising called VIS.X
Nissan is named as the first buyside partner to sucessfully trial VIS.X, via their media agency Omnicom
See the news in exchangewire.
By integrating hundreds of publishers with access to this high performance platform, VIS.X enables trading desks to benefit from real-time scalability and international, brand-safe premium inventory for their media purchases.
Dirk Kraus, founder and CEO of YOC said “ There’s a strong demand in the market for highly effective advertising formats that can be purchased programmatically. Our platform VIS.X meets this challenge. This gives us a sustainable competitive advantage in the highly complex programmatic media trading business.”
Oliver Gold, YOC’s UK Managing Director (pictured) said
“VIS.X integrates with all DSPs easily. This is something that has been lacking in this market and it will give our users complete control over ad creation and trading. Programmatic advertising is evolving and our new proprietary platform will ensure that YOC remains at the forefront simplifying workflow and driving efficiency for our customers.
Philipp Müller, Brand Strategy and National Marcoms Manager Marketing NISSAN CENTER EUROPE adds: “Mobile is playing an increasingly important role for Nissan in strategic digital campaigns and with platforms such as VIS. X, another exciting offer is now available.”