We are all seeing a significant change in the way consumers are behaving/buying during Covid 19 and brands are having the adapt to meet their changing needs. Few shops are open, people can’t travel or eat out so major brands are adapting to the new, albeit temporary, way of life and keeping their brand alive and business bubbling away until this crisis is over.
Here are five brands that are getting it right:
There’s no sport so what does a major betting company do to keep people’s interest in their brand? With the recent reinstatement of the German League, SkyBet now provides content which focuses on live polling and engaging their customer base.
Stores couldn’t open but people have plenty of time on their hands to for DIY and garden projects. Homebase moved all of its sales online, and maintained frequent engagement with its consumers via email and social media.
Now that lockdown restrictions no longer apply to them, the store has enforced social distancing rules to welcome consumers back in-store.
Admiral offered all users a £25 refund on their car or van insurance, without the need to apply. Insurance companies have had less to pay out with people staying at home so this was a great and very welcome gesture.
Pizza Express is a family-oriented brand and have used their careful image to suggest things to do to keep kids and adults entertained. Good opportunity to promote their menu range too.
Côte at Home
The hospitality sector has been hit hard by lockdown , so Cote’s moved to online delivery. Using geo location-based Facebook ads, the business can identify and target its primary market with their new offering of meats, chilled bistro meals, wines and desserts. The response has been very positive.