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Case study: Tagman

TagMan is the smart container tag for enterprise e-commerce.
Tagman PR
"TagMan went from being a small start up to a global brand in just a few years. Reality PR has been with us throughout that process and our success is due in no small part to the fantastic PR they achieved for us."
Paul Cook, MD and Founder, TagMan

The Brief:

Reality PR was appointed to launch TagMan, a new tech company created by Paul Cook (the former founder of RedEye) that introduced tag management and tagging for tracking and analytics on websites.

The Campaign:

Tag management was a relatively new concept when we started working with TagMan. So we started by creating a media relations campaign – enabling key journalists to meet TagMan and learn first hand about the platform and what it did.

The key to TagMan and its potential was the work it was doing and the results it achieved for its client Thomas Cook. We focused initially on creating an incredibly effective case study to clearly demonstrate the capabilities of TagMan . It worked and created tons of media coverage and a huge desire for more information.

We followed this with a combination of thought leadership articles on the future of analytics and the ROI and increase in business effective tracking gave a user.

By targeting digital media, marketing and industry specific (travel industry) publications TagMan was getting noticed by the key opinion formers and decision makers. This lead directly to more business.

A series of targeted press releases announcing news, including new clients, investment and appointments followed. This kept TagMan regularly in the media.

Case studies proved just how effective TagMan is and how critical it is to an online business.

The Result:

We achieved an overwhelming level of media coverage for TagMan.

Website traffic increased by over 500% and the company signed new business including Boden, Virgin Atlantic, Debenhams, Laura Ashley, Subaruand many more. TagMan also achieved the NMA innovation award.

TagMan was regularly asked to comment on issues involving web analytics, affiliate marketing and campaign measurement. UK General manager Jon Baron was a regular speaker at the main industry conferences. The company was acquired by Ensighten.

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